PRAGMATIC ANALYSIS OF HATE SPEECH COMMENTS ON INDONESIAN DIRECTORATE GENERAL OF TAXATION INSTAGRAM

Abstract

The title of this research is Pragmatic Analysis of Hate Speech on Indonesian Directorate General of Taxation Instagram . The purpose of this research is to find the type of hate speech and the type of illocutionary acts in the comment column Instagram Indonesian Directorate General of Taxation account. The object in this research is the Indonesian Directorate General of Ta xation Instagram account, and the data source in this research is people's comments in the comments column of the Indonesian Directorate General Taxation Instagram. The method used in this research is descriptive qualitative method. The grand theory used in this research is the pragmatic proposed by Yule (1996), illocutionary by Austin (1962), and Searle (1969). The result of this research there were 79 hate speeches which consist of 31 insulting, 10 defamation, 2 denigration, 17 unpleasant acts, 6 provoking, 12 inciting, and 1 spreading the hoax in the comment column on the Indonesian Directorate General Taxation Instagram account. Then the next result showed that from 106 hate Speech comments of netizens the Indonesian Directora te General Taxation Instagram account found there were 54 assertive, 21
directives, 1 commissive, and 3 declarative. Based on the results, the most dominant hate speech is inciting, then illocutionary acts which are most often assertive.