IRONHEART'S PICK-UP LINES: A PRAGMATIC STUDY OF FLOUTING MAXIM IN THE CONTEXT OF ROMANTIC RELATIONSHIPS

Abstract

Flouting maxims occur when someone intentionally violates one of the four cooperative maxims to create a rhetorical or humorous effect in communication. Violation of the cooperative maxim like this often occurs in online communication, including online communication. This research is entitled “Ironheart's Pick-Up Lines: A Pragmatic Study of Flouting Maxim in The Context of Romantic Relationships”. This research aimed to discover and explain the types and the reasons for flouting maxims in pick-up lines used by Ironheart. The data source used in this research was the five most viewed videos from Ironheart's YouTube channel. The object of this research was utterances that contained pick-up lines used by Ironheart that happened in the interaction between Ironheart and the other people in OmeTV. The method used in this research was a descriptive qualitative research method through a pragmatic approach. This research used the theory proposed by Paul H. Grice. The result shows that the most flouted maxim in pick-up lines used by Ironheart is the maxim of relevance, which was flouted 17 times. Meanwhile, the maxim of quality was flouted eight times and the maxim of manner was flouted five times. The reason for flouting the maxim was to create a humorous conversation and give compliments to the other person.